Trailer Analysis – Avengers: Age of Ultron (Trailer 3)


Avengers Assemble! A battle cry surely shouted across the globe, as tens of millions flocked to social media to feast their eyes on the latest look at Avengers: Age of Ultron. On a normal Wednesday morning, an unexpected tweet put forth an invitation to Marvelites everywhere to stand together and show their loyalty. With only 140 characters at their disposal, Marvel Studios single-handedly broke the internet promising the new trailer a full 24 hours ahead of schedule, if enough people commonly used the famous tagline in hashtag form. With, possibly, the most fun and socially interactive plan in recent memory spreading like wildfire, the goods were offered up in a matter of hours. Which brings us to the breakdown:

Bring on the expected, gorgeous flyover shots of ominously desolate countryside to urban locales, all brilliantly voiced over by our increasingly lovable, titular villain. “I was designed to save the world,” explains Ultron, as we immediately realize we’ll need to look no further for our story speculations. Any suspicions we may have had of the twin’s initial allegiance are put to rest, when we find Quicksilver and Scarlet Witch worshipping Ultron atop his throne. As the team’s Quinjet flies overhead, people gaze upward in awe, as they’re greeted with the idea of “hope.” It’s such hope, that appears to evoke the maniacal, race-eradicating thoughts of our antagonist.

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With our first official exterior look at the new and improved Avengers Tower, comes an enlightening exchange between Stark and Banner about the development of artificial intelligence. “I tried to create a suit of armor around the world,” Tony explains. The overarching theme of hero morality shifts into focus, causing our characters to question if the Earth would need protection at all, if it weren’t for their mistakes. With the odds of winning the imminent war stacked heavily against them, the once-fragile team begins to unravel. Familiar face and former Director of S.H.I.E.L.D., Nick Fury, offers words of encouragement, urging the team to stand and fight. Accompanying action sequences show the team sprawling across the frame in classic comic book panel fashion, inducing chills to fanboys worldwide. Additional, quick-succession shots display the likes of Stark holding Loki’s scepter, Scarlet Witch manipulating Widow’s mind, and Hulk pummeling Iron Man up the side of a skyscraper. Comic relief remains in-tact amidst the destruction, thankfully, with several Whedon-esque quips peppered throughout.

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With just under two months to go before the film dominates the box office, numerous questions still carry on unanswered. Just how will the (potentially Inhuman) Maximoff twins join Earth’s Mightiest Heroes? What in God’s name is going on between Banner and Widow? What other awesome Marvel Cinematic Universe cameos may we see from the Scarlet Witch hallucinations? Where the heck is Spider-Man during all of this? Expect to see this, a team-wide pano shot that puts the Battle of New York’s to shame, and oh-so-much more when Avengers: Age of Ultron hits theaters May 1st, 2015!

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P.S. You didn’t really think we’d wrap that up without at least mentioning the breakout character of 2015, did you? Behold, the Android Avenger: Vision! Get yourselves very familiar. This Avenger is going to own the screen!

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4 thoughts on “Trailer Analysis – Avengers: Age of Ultron (Trailer 3)

  1. I’m a little peeved that Widow is currently the only woman on the team and it looks like they are making her a contrived love interest for one of the Avengers. I mean, Banner, really? Where did that come from? Other than that little nitpick I am very excited for this, as you already know.

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    • Definitely an interesting development. Everybody needs somebody, right? In Natasha’s case it seems to be a bit more of somebody needs everybody, but I digress. Most seem to forget Betty Ross does still exist in this universe. It seems unusual Whedon would take this direction, without a necessary need for the story. I mean, we know Widow has a trouble past. We’ve even recently learned a bit more with ABC’s Agent Carter. But would she go to such great lengths with a hidden agenda? We shall see. 55 days.

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    • I feel the same way, Justine. That’s one of the things I liked about The Avengers was that a love interest wasn’t forced in there like a lot of superhero movies try to do. I’m interested to see what happens with it but looking at it right now, it seems unnecessary.

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